Not many high school students would think about it this way, but careful writing communicates respect. Good grammar, spelling, and punctuation are every bit as important as answering a writing prompt for your teacher.
The audience of a high school student is usually only one person: the teacher. A conscientious student will make sure to stay within the guidelines of that assignment, including careful editing. But as they go on into university and/or the “real world,” young people would do well to continue caring for their varied audiences. Grammar, spelling, punctuation–and the message–remain important, regardless of the audience or the writer.
I try very hard not to be obnoxious about it, but I begin twitching when I see poor writing. Bad grammar, spelling, and punctuation–at least to me–communicates that you do not care enough to try to get it right. Please don’t get me wrong: I don’t judge your character or level of education, and I admire that you are in business. Just spend a few extra dollars to have someone make sure you communicate well to your audience–and in this case, your customers.
Here are a few examples.
- Waiting for a local stage production to begin, we glanced at the ads flashing on the screen. A local fundraiser advertised a “Pankake Breakfast.” Wondering whether they meant to write it that way (twitch), I went to their website. No, it’s spelled correctly there, but some of their pages give evidence to their lack of care. One link was titled “Comming events.” Okay, local group, done quickly perhaps.
- But then there’s Trader Joe’s, a great chain, one of my favorites. Set aside for a moment the distraction from how amazing the dessert looks. My question, upon reading this, is twofold: Is the shell buttery and tart (meaning acidic), or is it in a buttery pastry-tart shell? If the latter, that comma shouldn’t be there. If the former, why would you buy it? Think of the comma as meaning “and” in a list.
- And finally, this is most disturbing if you like cats. (I don’t, so I found it more amusing than troubling). This was in the calendar section of our local paper. I don’t care if the caption doesn’t belong to the photo above. It’s placed there, so I’m going to see it as such. (Really, would this poor feline be a main course in the fundraiser?) This can be blamed on the newspaper, not the advertiser.
So take my advice, whether you are a student or business person: Spend a few extra moments checking your work–essay, ad, news article, etc.–or find someone who can do it for you. It will save you some embarrassing moments, poor grades, or lost revenue. If you don’t care, that’s fine too. But I’m sure you’ll hear me twitching.
See some of my earlier posts about grammar, beginning here.